easyJet launch new in flight entertainment system onboard
easyJet’s inflight entertainment takes flight onboard for the first time
..with a little help from some Hollywood A-listers*
Passengers were taken by surprise to see Hollywood A-listers Will Smith, Angelina Jolie and Johnny Depp pictured together on an easyJet flight from London Gatwick to Geneva. Following pictures of Madonna on a budget airline earlier this month, pictures circulating earlier on social media reportedly showed the stars chatting onboard, creating excitement amongst passengers.
And some speculated on what three of the hottest names in Hollywood could be doing together? After much rumour….it can now be revealed they were in fact lookalikes, planted by the airline to celebrate the launch of easyJet’s new inflight entertainment. And they caused quite a stir posing for photos and signing autographs for passengers on the flight and in the airport.
The new ‘Air Time’ inflight entertainment system will fly initially on five of easyJet’s Swiss aircraft as part of a trial before being rolled out across easyJet fleet of 279 airbus A320 aircraft.
Developed in partnership with Immfly, entertainment package provider Rakuten, ‘Air Time’ will enable easyJet customers to tune in to a wide range of short-haul suited entertainment including TV and film, kids entertainment, games and audio books as well as easyJet flight information and destination guides, on their own devices.
Andrew Middleton, easyJet's Ancillary Director commented:
“Whilst we couldn’t quite prise the real superstars away from LA or their latest film set, we are delighted to have had a bit of fun with passengers. Who better than three of Hollywood’s most recognised stars of the screen to showcase our new Air Time Inflight Entertainment System which offers the latest movies, TV box sets and more to our passengers for free.”
Content will cover multiple languages including English, German, French, Spanish and Italian and feature services such as onboard language tutorials and digital pacifiers.
The easy-to-use portal will be accessible through the user’s own device browser which will connect to the onboard wireless network, while in flight mode.
easyJet is Europe’s leading airline offering a unique and winning combination of the best route network connecting Europe's primary airports, with great value fares and friendly service.
easyJet flies on more of Europe’s most popular routes than any other airline. easyJet carries over 78 million passengers annually, of which more than 12 million are travelling on business. easyJet flies over 279 aircraft on more than 880 routes to over 140 airports across 31 countries. More than 300 million Europeans live within one hour's drive of an easyJet airport.
easyJet aims to be a good corporate citizen, employing people on local contracts in seven countries across Europe in full compliance with national laws and recognising their trade unions. The airline supports a number of local charities and also has a corporate partnership with UNICEF which has raised over £9m for the most vulnerable children since it was established in 2012.
The airline takes sustainability seriously. easyJet invests in the latest technology, operates efficiently and fills most of its seats which means that an easyJet passenger's carbon footprint is 22% less than a passenger on a traditional airline, flying the same aircraft on the same route.
Innovation is in easyJet’s DNA – from our launch almost 20 years ago when we changed the way people fly to the present day where we lead the industry in digital, web, engineering and operational innovations to make travel more easy and affordable for our passengers.
Rakuten, Inc. (TSE:4755) is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 20 of Forbes Magazine's annual "World's Most Innovative Companies" list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions.
For more information visithttps://global.rakuten.com/corp/.
Headquartered in Barcelona, Immfly was founded in 2013 with the support of more than 50 influential multinational partners. The company is leading the development of on-board digital platforms within Europe, helping transport companies to strengthen their customer loyalty by increasing their “Net Promoter Scores” amongst passengers, and encouraging the creation of new ancillary revenues through the sponsorship and e-commerce available on the platform.
The financial services company, American Express is also participating as an associate sponsor of Air Time.