In an Industry first Look&Book flights with a couple of clicks using Instagram photos
easyJet, Europe’s leading airline has today unveiled a brand new app feature allowing customers to instantly book flights using just a photo without them even needing to know the destination.
In a first for the travel industry, the state-of–the-art technology allows those browsing Instagram to simply take screengrabs of amazing, inspiring photos they see and then share with, or upload to, the easyJet app.
Look&Book then uses advanced image recognition techniques to identify the location to match the photo to easyJet’s 1000-strong destinations on offer throughout Europe. The new app feature not only recognises the destination, but also suggests the nearest airport and pre-populates the booking form with those details.
The innovative image-recognition technology has never been applied in this way but easyJet has now created the technology to give passengers an additional way to book - an Instagram inspired trip, in just a few taps.
Created by creative agency VCCP in partnership with Travelport Digital, Look&Book is supported by a social and DOOH campaign which will include a launch film.
Daniel Young, Head of Digital Experience at easyJet commented: “Look&Book will help people to further explore Europe with ease and open up new destinations and previously hidden holiday locations for a range of customers. It’s fantastic how technology is enabling us to enhance and streamline the customer search and booking experience.”
David Masterman, Creative Director at VCCP added: “We’ve all seen places on Instagram and wished we could just be there. The beauty of Look&Book is how easily it makes those daydreams become reality."
Demo video here: https://www.youtube.com/watch?v=VGrMHOS6KYA&feature=youtu.be
Please see link to preview: LINK Password – vccpkin